Feb. 14, 1952 cover with Acquanetta.
Editor-in-Chief Mitzi Miller
Categories News Magazine
Publisher Linda Johnson Rice
(June 2012) 745,809
First issue November 1, 1951
Final issue June 2014 (print), continuing in digital
Company Johnson Publishing Company
Country United States
Based in Chicago, Illinois
ISSN ‹See Tfm›0021-5996
Jet is a digital magazine. As an American weekly marketed toward African-American readers, it was founded in 1951 by John H. Johnson of the Johnson Publishing Company in Chicago, Illinois. Initially billed as "The Weekly Negro News Magazine", Jet is notable for its role in chronicling the American Civil Rights movement from its earliest years, including coverage of the Emmett Till murder, the Montgomery Bus Boycott, and Martin Luther King, Jr.
Published in small digest-sized format from its inception in 1951, Jet printed in all or mostly black-and-white until its 27 December 1999 issue. In 2009, Jet's publishing format was changed; it was published every week with a double issue published once each month. Johnson Publishing Company published the final print issue, 23 June 2014, continuing solely as a digital magazine app. In 2016, Johnson Publishing sold Jet and Ebony to private equity firm Clear View Group. The new publishing company will be known as Ebony Media Corporation.
3 Notable people
Johnson called his magazine Jet because, as he said in the first issue, "In the world today everything is moving along at a faster clip. There is more news and far less time to read it." Redd Foxx called the magazine "the Negro bible." Jet became nationally famous in 1955 with its shocking and graphic coverage of the murder of Emmett Till. Its ubiquity was enhanced by its continuing coverage of the burgeoning civil rights movement.
Jet contained fashion and beauty tips, entertainment news, dating advice, political coverage, health tips, and diet guides, in addition to covering events such as fashion shows. The cover photo usually corresponds to the focus of the main story. Some examples of cover stories might be a celebrity's wedding, Mother's Day, or a recognition of the achievements of a notable African American. Many issues are given coverage to show the African-American community that if they want to reach a goal, they have to be willing to work for it. Jet also claims to give young female adults confidence and strength because the women featured therein are strong and successful without the help of a man. Since 1952, Jet has had a full-page feature called "Beauty of the Week". This feature includes a photograph of an African-American woman in a swimsuit (either one-piece or two-piece, but never nude), along with her name, place of residence, profession, hobbies, and interests. Many of the women are not professional models and submit their photographs for the magazine's consideration. The purpose of the feature is to promote the beauty of African-American women.
Like the other leading black magazine, Essence, Jet routinely deplored racism in mainstream media, especially in the negative depictions of black men and women. However Hazell and Clarke report that Jet and Essence in 2003-4 themselves ran advertising that was pervaded with racism and white supremacy.
Robert C. Farrell (born 1936), journalist and member of the Los Angeles City Council, 1974–91, Jet correspondent
Robert E. Johnson (August 13, 1922 Montgomery, Alabama - January 1996 Chicago) was Associate Publisher and Executive Editor of JET Magazine. He joined the JET staff in February 1953, two years after it was founded by Publisher John H. Johnson." He was one of the longest serving editors of JET.