BLACK SOCIAL HISTORY : AFRICAN AMERICAN " BARBARA LEWIS " POP-SOUL DOESN'T GET BETTER THAN THIS TOP SINGING STAR, WHOSE SEDUCTIVE, EMOTIVE CROON TOOK " HELLO STRANGER " TO NUMBER THREE IN 1963 : GOES INTO THE " HALL OF BLACK GENIUS "

                                           BLACK                      SOCIAL                    HISTORY                                                                                                                                                                                                                                                                                                                 Pop-soul doesn't get much better than Barbara Lewis, whose seductive, emotive croon took "Hello Stranger" to number three in 1963. The Michigan native had been writing songs since the age of nine, and began recording as a teenager with producer Ollie McLaughlin, who also had a hand in the careers of Del Shannon, the Capitols, and Deon Jackson. Lewis wrote all of the songs on her debut LP (including "Hello Stranger") and confidently handled harmony soul numbers (some with backing by the Dells) and more pop-savvy tunes, some of which, like "Hello Stranger," were driven by an organ and a boss a nova-like beat. Follow-ups to "Hello Stranger" didn't sell nearly as well (although one of her singles, "Someday We're Gonna Love Again," was covered by the Searchers for a British Invasion hit). In the mid-'60s she began doing some recordings in New York City, with assistance from producers like Bert Berns and Jerry Wexler, that employed more orchestral arrangements and pop-conscious material. The approach clicked, both commercially and artistically: "Baby I'm Yours" and "Make Me Your Baby" were both big hits, and both among the best mid-'60's girl group-style productions. Lewis cut an album in the late '60's for Stax (on the Enterprise subsidiary) that, as one would expect, gave her sound a grittier approach, without compromising the smooth and poppy elements integral to the singer's appeal. It passed mostly unnoticed, though, and Lewis withdrew from the music business after a few other singles. The "beach music" scene of the Carolinas remains a bastion of appreciation for Lewis' records, which continue to enjoy popularity and airplay there decades after their original release.