You give a press conference. You get suspended pending an internal enquiry. You move on in a week or two and things go on as they always have.
This is not to say the standard result for using racial slurs in a country like the US is death - but baby, you pull an "ape" or "n****r" line out on the subway of your average US city, you're odds-on to get a beating. You say it to the wrong person and you're gonna get shot or stabbed or stomped into a cranial pizza.
Like most things in Australia, we don't get it served real. We get the imported Aussie "lite" version.
Street violence? Yeah, take a cruise around San Pedro Sula, Honduras at night.
Drug dealing? Drop into Juarez, Mexico and witness the cogs of the coke industry chewing through the bodies to bring you your $400 baggies on Friday night.
Religious differences? Try Syria or Iraq, where to be Shiite or Sunni is not like wearing your favourite footy team's jumper up the shops; it's a belief, a choice that defines where and how you live and might see you lose both legs and four family members from a car bomb while buying cucumbers at the market.
Racism? We don't get it, because there are no consequences for being an ignorant, smug arsehole in this country.
Had Eddie McGuire made his King Kong remark on US radio, he would not work in the American mainstream media again. Game over, Ed. Buy a yacht.
If NSW State of Origin NRL assistant coach Andrew Johns had called an opponent on another team "a black c---" in American sport, he'd first have been knocked out by the closest black player and may now, possibly, be coaching some high school team in Alabama while nursing a prescription drug