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Monday, 20 January 2014
BLACK SOCIAL HISTORY : AFRICAN AMERICAN " MASTER P " CREATED A HIP HOP EMPIRE WITHOUT REGISTERING ON ANY MAINSTREAM RADAR : GOES INTO THE " HALL OF BLACK GENIUS "
BLACK SOCIAL HISTORY Master P created a hip-hop empire without registering on any mainstream radar. For several years, he operated solely in the rap underground, eventually surfacing in
Appropriately for someone who operated outside of conventional hip-hop circles, Master P (born Percy Miller, circa 1969) didn't come from such traditional rap locales as New York or California. Master P was based in New Orleans, a city with a rich musical tradition that nevertheless had an underdeveloped hip-hop scene. It also had an unspoken violent side that affected Master P as a teenager. After his parents' divorce, he moved between the homes of his father's mother in New Orleans and his mother in Richmond, CA. During his teens, he was on the outside of the drug and hustling culture, but he also pursued a love of basketball. He won a sports scholarship at the University of Houston, but he left the school and moved to Richmond, where he studied business at Oakland's Merritt Junior College. His grandfather died and left him ten thousand dollars in the late '80's, which Master P invested in No Limit Records. Originally, No Limit was a store, not a label.
By the mid-'90s, No Limit had developed its own production team, Beats by the Pound (comprised of Craig B., KLC, and Mo B. Dick), which worked on every one of the label's releases. And there were many releases, hitting a rate of nearly ten a year, all masterminded by Master P and Beats by the Pound. They crafted the sound, often stealing songs outright from contemporary hits. They designed album covers, which had the cheap, garishly colorful and tasteless look of straight-to-video exploitation films. And they worked fast, recording and releasing entire albums in as quickly as two weeks.